House cleaning companies on Google: the 2026 benchmark report
Review counts, ratings, website presence and listed hours for 45,428 house cleaning companies, computed from public Google Business Profile listings in 51 states.
Reviews
| Review count | Value |
|---|---|
| Median | 6 |
| Average (mean) | 30 |
| 25th percentile | 1 |
| 75th percentile | 22 |
| 90th percentile | 68 |
Share of house cleaning companies by review count:
| Bucket | Share of listings |
|---|---|
| 0 reviews | 20.7% |
| Under 10 | 59.5% |
| Under 25 | 77.1% |
| 100 or more | 7.1% |
| 500 or more | 0.6% |
Ratings
| Metric | Value |
|---|---|
| Average rating | 4.78 |
| Rated 5.0 | 62.6% |
| Rated 4.5 or higher | 89% |
| Rated under 4.0 | 5.4% |
| No rating yet | 18.4% |
Websites
| Website status | Share |
|---|---|
| Website listed | 62.7% |
| No website listed | 37.3% |
| Own domain | 58% |
| Social profile only | 3.1% |
| Free or DIY builder | 1.6% |
Median review count for house cleaning companies with a website: 12. Without one: 1.
Profile completeness and hours
| Profile field | Share |
|---|---|
| Has a profile photo | 91.7% |
| Public email on profile | 21.7% |
| Open 24 hours | 5.4% |
| Open Saturday | 23.2% |
| Open Sunday | 12.9% |
| No hours listed | 62.7% |
Where the listings are
| State | Listings |
|---|---|
| FL | 1,628 |
| CA | 1,627 |
| TX | 1,274 |
| NY | 837 |
| NJ | 785 |
| MA | 765 |
| NC | 751 |
| VA | 676 |
| GA | 666 |
| IL | 655 |
| PA | 653 |
| WA | 590 |
Primary categories
| Google category | Listings |
|---|---|
| House cleaning service | 43,644 |
| Cleaning service | 636 |
| Cleaners | 614 |
| Janitorial service | 277 |
| Carpet cleaning service | 31 |
| Contractor | 26 |
| Home help service agency | 17 |
| (blank) | 13 |
The bar is lower than you have been told
Half of all house cleaning companies on Google have 6 reviews or fewer. That is the number to sit with before anything else. The industry sells owners a story about how saturated cleaning is, and the listing data does not support it. 20.7% of companies in the dataset have zero reviews. 59.5% have fewer than 10. If you have 30 real reviews and a website, you are already in rare company.
The catch is who you are actually competing with. Google shows three businesses in the map pack, and in any metro of size those three are in the top tenth of the distribution. The 90th percentile is 68 reviews. The 75th is 22. Between the median of 6 and the 90th percentile sits almost the entire industry, which means a company that adds two reviews a week climbs past most of its market inside a year.
Ignore the mean of 30. It is inflated by franchise locations and the handful of companies past 500 reviews, who are 0.6% of the total. Percentiles describe your street. The mean describes nobody.
Ratings do not separate anyone
The average rating is 4.8 stars, 62.6% of companies show a flat 5.0, and 89% are at 4.5 or above. A perfect rating in this industry is usually a sign of a small sample, not of excellence, and homeowners have learned to read it that way. The number that carries weight is the count next to the stars.
Where rating does matter is the floor. 5.4% of cleaning companies are under 4.0, and below that line most people stop reading and call the next listing. A separate 18.4% have no rating shown at all, which reads to a homeowner as brand new or inactive.
The website gap is the biggest opening in the industry
37.3% of house cleaning companies list no website on their Google profile. Companies that do link a site have a median of 12 reviews. Companies without one have 1. That is a twelvefold difference in the middle of the distribution.
The website almost certainly does not cause the reviews. Owners who take the business seriously build both. But the correlation is strong enough to be useful in two ways: a competitor with no website is very unlikely to fight you for the map pack, and if the missing site is yours, it is the single clearest thing standing between you and the top half. It also matters more now than it did three years ago, because AI answer engines quote text and a Google profile alone gives them almost nothing to quote.
Hours and profile completeness
62.7% of cleaning companies list no hours at all. Only 23.2% show Saturday hours and 12.9% show Sunday. Move-out cleans, post-renovation cleans and pre-party cleans are weekend work, and a homeowner searching Saturday morning sees a wall of listings with no hours or a red "Closed" and calls whoever answers. 91.7% have at least one photo, so a listing with none is instantly in the bottom tenth. Only 21.7% publish an email address, which matters less for booking and more for how easy you are to reach.
What to do with this
- Open your own Google Business Profile and write down four numbers: review count, rating, whether a website is linked, and whether hours are filled in.
- Place yourself. Under 6 reviews is the bottom half. Under 22 is the bottom three quarters. 68 and above is where the map-pack winners live.
- If you are in the 37.3% with no website, fix that before anything else. Five pages, tap-to-call, starting prices, service area, and a booking form is a week of work.
- Fill in real hours including Saturday if you work Saturdays, since only 23.2% of your competitors do.
- Set a review rhythm you can hold. Two a week, asked by text the afternoon of the clean, is enough to clear the 75th percentile of 22 inside a few months. The reviews guide has the exact text to send.
- Only then buy traffic. Run the calculator first to see whether missed calls are already wasting the demand you have.
Method
This report aggregates 45,428 public Google Business Profile listings collected from Google Maps searches for house cleaning companies across every US state, deduplicated by place. Review counts and ratings are as displayed on the listing at collection time. "Website listed" means the profile links to any URL; we classify the URL as an owned domain, a social profile, or a free site builder by hostname. Figures are refreshed monthly. Cite this page as: Cleaning Company Playbook, "House cleaning companies on Google benchmark report", 2026.