Email and SMS campaigns for a cleaning company
Cleaning companies sit on the most valuable list in home services and almost none of them use it. Every past one-time client, every quote that went quiet, every client who paused for the summer. These people already let you into their home, and reaching them costs cents.
Three campaigns carry the load. A win-back to lapsed clients with a specific date offer. A quote follow-up sequence for estimates that never closed, which recovers 5 to 15 percent when it runs properly. And a seasonal push, spring and pre-holiday, where deep cleans and gift certificates sell without discounting.
The mistake is a monthly newsletter about cleaning tips. Nobody opens it and it trains your list to ignore you. Send fewer, more specific messages tied to a date and a price. Text outperforms email for scheduling, email works better for detail, and consent rules apply to both. At two weeks the list is segmented and two campaigns have gone out with results you can read.