# Cleaning Company Playbook > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for house cleaning companies. Every service is offered as a free 14-day trial to house cleaning companies; start by texting or calling (385) 832-6175. ## Benchmark data - [House cleaning companies on Google benchmark report](https://cleaningcompanyplaybook.com/benchmarks/): 45,428 listings, 51 states. Median reviews 6; 37.3% have no website; 59.5% have under 10 reviews; median reviews with a website 12 vs 1 without. ## Guides - [Agency, freelancer or do it yourself: marketing help for a cleaning company](https://cleaningcompanyplaybook.com/guides/hiring-help-vs-diy-cleaning-company/): What each option really costs, the red flags in a cleaning marketing pitch, how Thumbtack and Angi fees compare, and why any offer should start with a trial. - [The cleaning company calendar: busy months, dead months, and what to run in each](https://cleaningcompanyplaybook.com/guides/slow-season-marketing-cleaning-companies/): When cleaning demand actually peaks and drops, the January and August problems, offers that fill a slow week, and how hiring cycles have to match the marketing. - [Pricing and quoting for house cleaning: recurring, one-time and move-out](https://cleaningcompanyplaybook.com/guides/pricing-and-quoting-house-cleaning/): How to price by frequency, present good-better-best, quote a move-out clean without losing money, take deposits, and why prices decide which marketing works. - [Missed calls are the most expensive problem a cleaning company has](https://cleaningcompanyplaybook.com/guides/missed-calls-follow-up-cleaning-companies/): What an unanswered call costs a cleaning company, missed-call text-back setup, speed to lead, the answering options and what each one costs per month. - [The seven things a house cleaning company website has to do](https://cleaningcompanyplaybook.com/guides/website-essentials-cleaning-companies/): Tap-to-call, real prices, service and city pages, online booking, trust signals and speed, plus the five things to cut from the site you already have. - [How to show up in ChatGPT, Perplexity and Google AI answers as a cleaning company](https://cleaningcompanyplaybook.com/guides/ai-search-chatgpt-cleaning-companies/): What AI answer engines actually read about a local cleaning business, the pages and sentences they quote, and a practical checklist you can finish in a weekend. - [Facebook and Instagram ads for house cleaning companies](https://cleaningcompanyplaybook.com/guides/facebook-instagram-ads-cleaning-companies/): The creative that books recurring clients, offers that work, budgets, retargeting, and how to use Nextdoor and neighborhood groups without getting thrown out. - [Google Ads for house cleaning companies: budgets, campaigns and what wastes money](https://cleaningcompanyplaybook.com/guides/google-ads-for-cleaning-companies/): Realistic cost per lead, the negative keyword list every cleaning company needs, why move-out terms are a trap, and how to bid for recurring not one-time jobs. - [Google Business Profile setup for a house cleaning company](https://cleaningcompanyplaybook.com/guides/google-business-profile-house-cleaning/): Categories, service area radius, the services list, photos of empty clean rooms, posts, Q and A, and the hours mistake most cleaning companies make. - [How house cleaning companies get more Google reviews](https://cleaningcompanyplaybook.com/guides/get-more-google-reviews-house-cleaning/): The same-afternoon text, the card your cleaner leaves on the counter, what to do when the client is never home, and the review pace that clears the top quarter. ## Blog - [September is the best month of the year to sign recurring cleaning clients](https://cleaningcompanyplaybook.com/blog/september-is-the-best-month-to-sign-recurring-clients/): Spring gets attention and fall gets the clients. Why September and October convert better for recurring house cleaning, and a four-week plan to use the window. - [What a Thumbtack or Angi lead really costs a cleaning company](https://cleaningcompanyplaybook.com/blog/what-a-thumbtack-lead-really-costs/): The full math on shared leads, why move-out work makes marketplaces look worse than they are, and the one number that tells you whether to keep paying. ## Services (each a free 14-day trial) - [Google Ads management for house cleaning companies](https://cleaningcompanyplaybook.com/services/google-ads-management/) - [Facebook and Instagram ads for house cleaning companies](https://cleaningcompanyplaybook.com/services/facebook-and-instagram-ads/) - [AI search optimization for house cleaning companies](https://cleaningcompanyplaybook.com/services/ai-search-optimization/) - [Local SEO and Google profile for house cleaning companies](https://cleaningcompanyplaybook.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for house cleaning companies](https://cleaningcompanyplaybook.com/services/website-design/) - [Social media management for house cleaning companies](https://cleaningcompanyplaybook.com/services/social-media-management/) - [Review generation and reputation for house cleaning companies](https://cleaningcompanyplaybook.com/services/review-generation/) - [Missed-call text-back for house cleaning companies](https://cleaningcompanyplaybook.com/services/missed-call-text-back/) - [Email and SMS campaigns for house cleaning companies](https://cleaningcompanyplaybook.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for house cleaning companies](https://cleaningcompanyplaybook.com/services/bookkeeping/) - [Appointment setting for house cleaning companies](https://cleaningcompanyplaybook.com/services/appointment-setting/) - [Analytics and reporting for house cleaning companies](https://cleaningcompanyplaybook.com/services/analytics-and-reporting/) ## By state - [House cleaning companies marketing by state](https://cleaningcompanyplaybook.com/house-cleaning-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://cleaningcompanyplaybook.com/calculator/) - [Free 14-day trial](https://cleaningcompanyplaybook.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://cleaningcompanyplaybook.com/faq/) - [About and method](https://cleaningcompanyplaybook.com/about/)