Where Missouri's house cleaning companies are
The largest concentrations of house cleaning companies in our Missouri data are in St. Louis, Kansas City, Springfield, Columbia, Lee's Summit, St Charles, Independence and Jefferson City. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in St. Louis.
The map pack in Missouri
The map pack is a three-slot race, and in Missouri it is won by review count and recency far more than by rating: 79% of Missouri house cleaning companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 35 reviews and the 90th is 155. Those are the numbers to plan around, not the median.
The website gap in Missouri
A website is the clearest marker of a cleaning company that is going to compete for the map pack, and 41.4% of house cleaning companies in Missouri do not have one linked. Across the country the median review count with a site is 12, without one 1. If your shop is in the 41.4%, start there.
What to do first in Missouri
- Put up a real website if you are in the 41.4% without one. Service pages, city pages for St. Louis, Kansas City, Springfield, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 4-review shop past the Missouri 75th percentile (35) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Missouri customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 4 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.