Cleaning Company Playbook
Free 14-day trial

Local SEO and Google profile for house cleaning companies. Free for 14 days.

Categories, services, photos, posts and Q&A tuned to win the map pack in your area. We set it up in your own accounts, run it for two weeks, and you decide. No card, nothing renews.

Free for 14 daysNo card requiredText or call to start

In the trial

  • Primary category set to House cleaning service, secondary categories added, and every service listed individually with its own price range.
  • Hours, weekend availability, service area by city, booking link, and twelve real job photos named by service.
  • A weekly post schedule plus seeded Q and A answers covering price, supplies, pets, insurance and cancellation.

Local SEO and Google profile for a cleaning company

The map pack is where cleaning companies live or die. Across 45,428 house cleaning listings the median company has 6 reviews and 59.5% sit under ten, so the bar to reach the top three in a suburb is far lower than owners assume.

Two gaps show up constantly. 62.7% of listings post no hours at all, which suppresses ranking and tells a Sunday searcher nothing. Only 23.2% show Saturday hours, even though weekends drive a large share of move-out work. The full picture is in the benchmark report.

The common mistake is stuffing the business name with keywords, which gets listings suspended, or creating fake locations in nearby towns. Neither is necessary here. Service area businesses rank on proximity to the searcher and on profile strength, and profile strength is mostly review count and completeness. Two weeks in, expect the profile fully built and early movement in the grid for your home zip. Outer towns take longer.

How the trial works

Fourteen days, your accounts, no card

Setup

Live within 48 hours. You text or call, we do a 20-minute setup call, and it starts.

What we need from you

Manager access to your Google Business Profile.

What you will see

A complete profile with the right categories, services, photos and posts, and a weekly report of calls and direction requests from the profile.

Day 15

Keep it at the monthly price quoted before the trial, switch to a different service, or stop. Nothing renews on its own.

Questions

House cleaning companies ask

Should I hide my home address?

Yes. Cleaning is a service area business. Set the address to hidden and define your area by city or zip. A residential address does not help ranking and invites drop-ins you do not want.

Why do I rank at home and vanish two towns over?

Proximity is the strongest factor in this category. The counterweights are review count and completeness. A profile with 60 reviews holds position several miles further out than one with six.

Also in the trial

Other things you can try free

Google Ads management

Search campaigns built around the jobs you want, with call tracking so you hear what you pay for.

Facebook and Instagram ads

Offers to homeowners in your zip codes, retargeting, and creative that gets replies.

AI search optimization

Structured pages, consistent listings and plain-language answers so AI engines recommend you.

Website design and rebuilds

Fast, tap-to-call pages for every service and city you work in, built in about a week.

Social media management

A steady, on-brand posting schedule that makes the business look alive when people check.

Review generation and reputation

Ask-at-the-door scripts, automatic texts, tracking per tech, and replies to the bad ones.

All twelve services

Try local seo and google profile free for 14 days.

Pick anything we do. We run it for your cleaning company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting

Or tell us what you want to try and we will text you back.

Text usCall