Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 45,428 public Google Business Profile listings of house cleaning companies across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Google turned off chat on business profiles. Where do cleaning clients who prefer to text go now?
- The next 30 days: sell cleaning gift cards before Thanksgiving, and fill January with them
- Reader question: we are short a cleaner going into the holidays. Should we pause our ads?
- Google Ads or Facebook ads, which one a cleaning company should run first
- What a holiday Facebook campaign costs a cleaning company, and when it pays back
- Should a cleaning company discount the first clean?
- Flat-rate or hourly: two ways to price a house cleaning, and when each one wins
- What a website really costs a cleaning company, and how many clients pay it back
Contact
Corrections, questions about the data, or press: text or call (801) 666-2415.